The american Executive car giant is due to arrive in the UK in 2009 with a 14 strong dealer network.
Inifiniti is part of the Nissan motor company and is currently in talks with 14 dealers 80% have already signed up to the new brand. All outlets will be based on the outskirts of major citys as the target market is urban.
Four models from the Inifiniti range are expected to be available from Infiniti dealers at the launch. The FX50 the smaller FX, the G37 coupe and the G35 Saloon model.
Another model in the frame is the EX 37 that will go head to head with Audi and BMW in the Premium executive car market.
Infiniti dealers can not expect volume same instead high margin single deals are expected to keep the dealers in business. However with a lack of aftersales and used car sales for dealers to rely on will be problematic until reccuring trade can be achieved so dealers should be expecting Infiniti to bring something more to the party than just low cost price and high sales price.
The brand has sold well in the Middle East and Russia but Europe has not yet been touched with the UKs new Infiniti Dealers also comes arround 80 Infiniti dealers accross Europe.